Yvonne Harris and Lori Maugans, communications pros from Texas' Humble ISD, share successful lessons in refreshing their district's brand.
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School marketing begins and ends with establishing a brand that is true to itself and delivers a consistent experience to students, parents, teachers, staff, administrators, and the larger community.
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A strong brand can also be vital when it comes time to ask for community support in the form of a bond election or millage extension. So, what constitutes a strong school brand, and how can you build one?