Learn how to use the customer journey framework to craft a great experience at each step of the enrollment process.
Related resources
Top 8 Enrollment Marketing Strategies for 2025
Running a sophisticated online enrollment marketing funnel for your district is challenging, but you don’t have to go it alone! These eight marketing strategies to increase student enrollment will help you show families the best of your district—and hopefully prove that your schools are the right fit for them.
Enrollment Marketing: The Customer Journey
The customer journey refers to the series of steps customers—or, in your case, families—move through as they learn more about an organization or brand. Applied to enrollment, it tells the story of how families join your district and how your happiest families become advocates for your schools.
How to Build a School Enrollment Page
Your enrollment page is one of your best tools for providing an exceptional customer experience and offering much-needed help. It’s the page that can turn a family who’s merely interested in your district into valuable members of your school community.
Oskaloosa Schools: Turning Tours into Enrollment Wins
In just three years, Oskaloosa reversed its downward enrollment trend by launching a student-led ambassador program, professionalizing campus tours, and using Apptegy’s website solution to put students, and the district’s customer service-based brand, front and center.