Research
Since the very beginning, we’ve wanted SchoolCEO to be a resource that provides context for the ever-evolving challenges of K-12 school marketing—and, more importantly, helps you solve them. That’s why, since that very first edition, original research has been a critical component of our work. Over the years, we've published more than a dozen in-depth studies, both quantitative and qualitative, on the subjects you care about most—from teacher recruitment to technology to communication to leadership.
Layers of Leadership
How Principal-Superintendent Relationships Impact your District Brand
AI and The Future of School Communications
The data is in: No matter how you feel about it, artificial intelligence is changing school communications.
The Labyrinth to Leadership
Are millennial educators making it to the top?
Survey: The Great Distance Learning Experiment
Over 1,200 parents across the country tell us the ups and downs of learning from behind the screen.
New teachers are looking for your district. Find out where.
Today, consumer relationships often begin online. Creating a multi-channel approach can ensure your schools are reaching audiences both on the web and in person.
/)
Beyond the Data: Millennial Teachers
As part of our Spring 2019 Edition of SchoolCEO Magazine, we conducted a survey of over 1,000 millennial teachers to find out what they expect from their districts and schools.
What Can We Learn from Michigan?
A state with well established school choice programs has a lot to teach us about the future of K-12 education.
Common Ground
How tech, comms and supers can work together for stronger school communication
What Parents Want
When it comes to school communication, what do parents want, anyway? We surveyed over 1,400 American parents to find out.
A Seat at the Table
In a world where school communication is more powerful than ever, what do comms pros need to be successful?
Our teacher satisfaction survey spanned generations
In the largest study of its kind, we asked educators what they look for in a job and how schools can improve their teacher recruitment.
The What and Why of School Websites
We analyzed 700 homepages to see what they include—and what’s missing.
Who Speaks For Your Brand?
We surveyed more than 1,600 school employees to find out who’s acting as brand ambassadors for their districts—and why that matters.
Millennial teachers crave a positive culture, sometimes over pay
As part of our extensive look into this new hiring pool, we asked 1,000 millennial teachers what most shaped their decisions when choosing where to teach.
What Do Millennial Teachers Want?
We surveyed more than 1,000 millennial educators, asking how they make career decisions. Here's what we learned.
The Disconnect
Just how big of an impact is social media making in school districts?
Research
Since the very beginning, we’ve wanted SchoolCEO to be a resource that provides context for the ever-evolving challenges of K-12 school marketing—and, more importantly, helps you solve them. That’s why, since that very first edition, original research has been a critical component of our work. Over the years, we've published more than a dozen in-depth studies, both quantitative and qualitative, on the subjects you care about most—from teacher recruitment to technology to communication to leadership.
Common Ground
How tech, comms and supers can work together for stronger school communication
What Parents Want
When it comes to school communication, what do parents want, anyway? We surveyed over 1,400 American parents to find out.
A Seat at the Table
In a world where school communication is more powerful than ever, what do comms pros need to be successful?
Layers of Leadership
How Principal-Superintendent Relationships Impact your District Brand
Our teacher satisfaction survey spanned generations
In the largest study of its kind, we asked educators what they look for in a job and how schools can improve their teacher recruitment.
AI and The Future of School Communications
The data is in: No matter how you feel about it, artificial intelligence is changing school communications.
The What and Why of School Websites
We analyzed 700 homepages to see what they include—and what’s missing.
The Labyrinth to Leadership
Are millennial educators making it to the top?
Who Speaks For Your Brand?
We surveyed more than 1,600 school employees to find out who’s acting as brand ambassadors for their districts—and why that matters.
Survey: The Great Distance Learning Experiment
Over 1,200 parents across the country tell us the ups and downs of learning from behind the screen.
Millennial teachers crave a positive culture, sometimes over pay
As part of our extensive look into this new hiring pool, we asked 1,000 millennial teachers what most shaped their decisions when choosing where to teach.
New teachers are looking for your district. Find out where.
Today, consumer relationships often begin online. Creating a multi-channel approach can ensure your schools are reaching audiences both on the web and in person.
What Do Millennial Teachers Want?
We surveyed more than 1,000 millennial educators, asking how they make career decisions. Here's what we learned.
Beyond the Data: Millennial Teachers
As part of our Spring 2019 Edition of SchoolCEO Magazine, we conducted a survey of over 1,000 millennial teachers to find out what they expect from their districts and schools.
The Disconnect
Just how big of an impact is social media making in school districts?
What Can We Learn from Michigan?
A state with well established school choice programs has a lot to teach us about the future of K-12 education.