Rethink Brand & Culture

September 25th & 26th, 2023
The Halloran Centre for Performing Arts & Education
Memphis, Tenn.

The only way to build a truly great organization is to improve your brand and culture. Whether you run a district or a business, your reputation among your community and employees is more important than ever.


How do you make your school district stand out? That’s the complex question we’re going to tackle at the SchoolCEO Conference. As a school leader, you’re likely juggling many roles—one part educator, one part communicator, one part recruiter…and now you’re a marketer.

There are plenty of conferences that will give you hands-on training to market your schools. But you can also find these resources online. That’s why we’re offering an unconventional conference experience.

Join us this fall for the SchoolCEO Conference. We’re gathering a select group of educators to discuss how to think differently about culture, branding, and recruitment. And you’re one of them. We’d love to have your voice in the room.

“Hands down the best conference
I’ve ever been to.”

Dr. Amy Britt Superintendent, Bakersfield R-IV

Topics of discussion


Why we work determines how well we work. What gives your people their why?


How do you get your community to share the amazing things happening in your schools? 


How do you recruit the right people to your district? 

Past attendees

Who should come


As the visionary leader of your district, you'll not only be equipped with practical ways to grow your community but also be challenged to think differently about marketing and workplace culture.

I learned more in one day of the SchoolCEO Conference than any conference I've attended.
Nancy Anderson, Superintendent, Cutter Morning Star Public Schools

Communications Director

As a communicators leader, you'll be inspired to think differently about how you reach both internal and external audiences. You’ll learn out-of-the-box ways to get people to talk about your schools.

If you're not at this conference, you're not doing it right. This is exactly what educators need right now.
Daniel Wright, Digital Communications Director, Marshall Public Schools

Public Relations Director

As the image bearer of your district, you'll learn how to maintain the right perception of your schools. You’ll come away with more than a few tangible ideas to promote your brand.

We just feel empowered and excited to go back and implement what we learned.
Chrisy Crough, Public Relations Director, Hays USD 489

Human Resources & Recruiting Director

As someone that sets the tone for culture in your schools, you'll be invited to challenge what you know about recruitment and culture. You’ll learn how to motivate your team and recruit the best people to your district.

SchoolCEO Conference is a great opportunity for school and school district leaders to think differently about their culture and brand, listening to speakers and being surrounded by others that will push and challenge your thinking.
Matt Warnock, Director of Recruiting & Retention, Terrell ISD

Family Engagement & Retention

Families are at the heart of what makes your district special. But how do you engage them to take part in the great things that are happening in your schools? That’s a question we’ll dive into at SchoolCEO Conference.

I learned a lot of great things. It really kind of opened my eyes. I’m a conference person. I like to go and be able to have some time away, sit, process things, and think. So many times we get bogged down in the day-to-day, eight to five, just checking things off our to-do list. The conference gave me the opportunity to rethink the way we’re engaging families.
Kendal Gann, Director of Family Retention and Recruitment at Tulsa Public Schools

Learn from the best

All of our speakers are experts in their fields. Their content is based on their own original research on culture, virality, and generational trends.

Neel Doshi

Neel Doshi is the co-founder of business consulting firm Vega Factor and former Partner at McKinsey & Company. Neel’s book, Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation, is a New York Times bestseller.

Kim Lear

Kim Lear is a writer and researcher focused on generational patterns and demographic shifts. As the founder and content director of Inlay Insights, Kim is at the forefront of cutting-edge research to uncover cultural shifts that revolutionize how organizations engage employees and consumers.

Jonah Berger

Jonah Berger is a marketing professor at Wharton School and the internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst.

Register now

Regular Ticket - $700 - ends Sept. 24, 2023

“We attend lots of conferences, we have never felt more welcome.”

Jamie Skjeveland, Superintendent, Crosby-Ironton School District, Montana

Why this conference is different from others you’ve attended

  1. We limit seating and attendance to 250 school leaders on purpose. This gives you the opportunity to directly engage with the speakers and make deeper connections with fellow attendees. 
  2. We only have keynote speakers and plenary sessions. No awkward breakout sessions, and absolutely no vendors.
  3. Get ready for some mouthwatering Memphis barbecue! We’ll provide breakfast, lunch, dinner—and of course—drinks. No stale hotel food. Unlimited coffee, snacks, and drinks.
  4. Trust us, you’ll want to stick around for the after-party. You’ll make unforgettable memories in the heart of historic Beale Street. This is a private party. No crowds, and yes—there will be karaoke.
  5. This is not a product or user conference. You’ll get a full experience even if you’re unfamiliar with SchoolCEO or Apptegy. And, if you are an Apptegy client, you’ll find a few pre-conference sessions that can help you in your role.

About SchoolCEO

SchoolCEO is a research and perspectives magazine for school superintendents and other K12 leaders. Published quarterly in print and online, SchoolCEO is the only magazine focused on marketing in K-12 public education. This publication equips its community of innovative educators with the unique and actionable ideas they need to brand and market their schools in a highly competitive environment. With more than 20,000 readers, SchoolCEO is leading the conversation on communications, recruitment, and branding in public education. For past issues and more information visit .

Meet us in Memphis!

Considered the birthplace of blues, soul, and rock 'n' roll, Memphis boasts a number of great places to visit such as Elvis’ Graceland estate and the Memphis Music Hall of Fame. But the more than 10 million annual visitors can tell you, there’s even more to Memphis than music.

In particular, past conference guests have enjoyed touring the National Civil Rights Museum, walking the largest pedestrian bridge across the Mississippi, and eating incredible food around Memphis from Beale St. and beyond.

Hotel information

La Quinta Inn & Suites

Only standard rates available

Holiday Inn (Beale St.)

Only standard room rates available