A superpower for superintendents
The Apptegy platform comes standard with everything you need to manage your district brand and communicate critical information across web and mobile app properties, backed by unparalleled client service and support. From the Central Office to the classroom, Apptegy has the platform and tools your administrators, teachers, and staff need to communicate at large and at home.
Part educator. Part operator. All leader.
Being a superintendent is complex. Above all, you’re responsible for the welfare and education of all the students in your district. Simultaneously, it’s your job to run an efficient operation that makes good use of resources and (often public) funding. And you have to do all of that while making sure everyone in your district—from teachers and staff to students and families—understands your vision and mission, supports your efforts, and can gauge how you’re doing at all times.
In other words, your success as a leader depends on effective communication.
A straight line to effective efficiency.
Imagine how your role would improve if you no longer had to worry about your district’s message reaching the right people at the right time in the right place. If you were no longer concerned about delivering consistent, trusted interactions across schools. If you didn’t struggle to capture and keep the attention of teachers, students, families, and other local residents.
What would you focus your energy on instead?
Dr. Sharon Desmoulin-Kherat: "A Community Can"
How one finalist for AASA's National Superintendent of the Year leads with community collaboration at Peoria Public Schools
Dr. Rupak Gandhi: Embracing Inclusivity
Dr. Rupak Gandhi shared how Fargo Public Schools is standing up for all kids with purpose and pragmatism.
Hiring a Communications Director
You know just how much work goes into keeping your community informed.
What Teachers Want
In the largest study of its kind, SchoolCEO asked more than 1,000 teachers what they're looking for in a job.
Enrollment Marketing: Awareness
Do your prospective families even know your schools exist?
How to Build a School Enrollment Page
Your school enrollment page is your best tool for providing an exceptional customer experience and offering much-needed help.
What's New with School Bonds?
How passing a school bond has changed over the past decade
What to do after your school bond election
Whether your referendum passed or failed, now is the time to take action.
Media Foundations
Apptegy's most essential tools to build and manage your district’s brand presence to reach and engage your community.
A powerful website is just the beginning.
Apptegy Platform: Empower your team with web and mobile platform access to manage your district’s website, alerts, and stories across each school
Branded Website: Get a polished, professional website designed to reflect your district’s brand and every school’s identity.
ADA-Ready CMS Suite: Maintain an accessible web experience with easy-to-use content management and publishing tools.
Community Live Feed: Share stories, updates, and announcements across your site, app, email, social channels, and more – with one click
Full Service Site Launch: Let us migrate your content, build your site, and train your team so you can focus on strategic and storytelling.
Unmatched client experience
Create flexible targeting criteria to lower costs and enhance effectiveness by connecting with essential personas at the appropriate accounts.
Dedicated Success Team: From onboarding to ongoing optimization, our experts are with you every step of the way, providing personalized training and strategic guidance
Proactive Problem Solving: Our responsive support team offers quick solutions and strategic advice to maximize platform capabilities.
Continuous Improvement: We constantly gather customer feedback and make adjustments to enhance our products and services, ensuring you always have the best tools.
Comprehensive Resources: Beyond technical support, gain access to invaluable school marketing resources, including conferences, magazines, podcasts, and webinars.
Proven Track Record: Over 5,000 school districts have switched to Apptegy and we count every one as a partner.
Reach everyone instantly.
Unified Alert Center: Keep families and staff informed with fast, reliable alerts (email, SMS, call, app notification) for both routine and time-sensitive updates
Alert Translation: Translate any kind of alert into more than 100 languages—from SMS, voice message, text-to-speech, email, and more, quickly and easily.
Connected Mobile App: Reach families on the devices they use the most on your district branded app.
SIS Integration Sync: Apptegy connects to and works with all SIS providers. If you use it, we work with it.
The Comprehensive Guide to School Websites
Your school website is the primary house for your brand. Social media and digital advertising have their place, but in these spaces, your brand is competing for attention with hundreds of other voices.
The Live Feed Experience
Over a decade ago, Apptegy was the first to launch the Live Feed feature to help districts and schools tell their communities the stories that matter most. We’ve made that experience even better:
Customize Posts for Every Social Channel
Save Time with Templates
Work Smarter with Drafts & Post Duplication
Reduce Language Barriers Across Channels
Make Every Message Count
Media Foundations
Apptegy's most essential tools to build and manage your district’s brand presence to reach and engage your community.
Reach everyone instantly.
Unified Alert Center: Keep families and staff informed with fast, reliable alerts (email, SMS, call, app notification) for both routine and time-sensitive updates
Alert Translation: Translate any kind of alert into more than 100 languages—from SMS, voice message, text-to-speech, email, and more, quickly and easily.
Connected Mobile App: Reach families on the devices they use the most on your district branded app.
SIS Integration Sync: Apptegy connects to and works with all SIS providers. If you use it, we work with it.
A powerful website is just the beginning.
Apptegy Platform: Empower your team with web and mobile platform access to manage your district’s website, alerts, and stories across each school
Branded Website: Get a polished, professional website designed to reflect your district’s brand and every school’s identity.
ADA-Ready CMS Suite: Maintain an accessible web experience with easy-to-use content management and publishing tools.
Community Live Feed: Share stories, updates, and announcements across your site, app, email, social channels, and more – with one click
Full Service Site Launch: Let us migrate your content, build your site, and train your team so you can focus on strategic and storytelling.
The Comprehensive Guide to School Websites
Your school website is the primary house for your brand. Social media and digital advertising have their place, but in these spaces, your brand is competing for attention with hundreds of other voices.
Unmatched client experience
Create flexible targeting criteria to lower costs and enhance effectiveness by connecting with essential personas at the appropriate accounts.
Dedicated Success Team: From onboarding to ongoing optimization, our experts are with you every step of the way, providing personalized training and strategic guidance
Proactive Problem Solving: Our responsive support team offers quick solutions and strategic advice to maximize platform capabilities.
Continuous Improvement: We constantly gather customer feedback and make adjustments to enhance our products and services, ensuring you always have the best tools.
Comprehensive Resources: Beyond technical support, gain access to invaluable school marketing resources, including conferences, magazines, podcasts, and webinars.
Proven Track Record: Over 5,000 school districts have switched to Apptegy and we count every one as a partner.
The Live Feed Experience
Over a decade ago, Apptegy was the first to launch the Live Feed feature to help districts and schools tell their communities the stories that matter most. We’ve made that experience even better:
Customize Posts for Every Social Channel
Save Time with Templates
Work Smarter with Drafts & Post Duplication
Reduce Language Barriers Across Channels
Make Every Message Count
Direct & Secure Connections
Secure Two-Way Messaging: Safe, direct conversations between staff, students, and families.
Express More: Drive engagement with video/image attachments, reactions, threaded replies, and more.
Message Moderation & Flagging: Allow users to report messages for immediate administrator review and action.
Why your district needs two-way communications
We know that strong family engagement can help districts solve a variety of challenges, from reducing chronic absenteeism to improving literacy and more. But to be really engaged in their child’s education, parents don’t just need to be informed. They need to actively participate. So why not invite them to engage in an ongoing conversation? Here, we’ll show you how.
Two-Way Messaging
Effective communication starts with simple, secure messaging. Our tools empower schools to confidently connect with families and students.
Reach Every Family, Automatically
Two-Way Auto-Translation: Both teachers and families can write and read messages in their own languages. Reply in your preferred language and your message will auto-translate for parents and guardians.
SMS Notifications for Messages: Parents are notified via text with new messages, based on user preference, whether using the app, a desktop, or a mobile browser.
One Inbox: No more digging through emails, Facebook messages, and texts. Your district’s app serves as home base for all school communications and one inbox for all direct messages from teachers and staff.
Two-Way Messaging
Effective communication starts with simple, secure messaging. Our tools empower schools to confidently connect with families and students.
Direct & Secure Connections
Secure Two-Way Messaging: Safe, direct conversations between staff, students, and families.
Express More: Drive engagement with video/image attachments, reactions, threaded replies, and more.
Message Moderation & Flagging: Allow users to report messages for immediate administrator review and action.
Reach Every Family, Automatically
Two-Way Auto-Translation: Both teachers and families can write and read messages in their own languages. Reply in your preferred language and your message will auto-translate for parents and guardians.
SMS Notifications for Messages: Parents are notified via text with new messages, based on user preference, whether using the app, a desktop, or a mobile browser.
One Inbox: No more digging through emails, Facebook messages, and texts. Your district’s app serves as home base for all school communications and one inbox for all direct messages from teachers and staff.
Why your district needs two-way communications
We know that strong family engagement can help districts solve a variety of challenges, from reducing chronic absenteeism to improving literacy and more. But to be really engaged in their child’s education, parents don’t just need to be informed. They need to actively participate. So why not invite them to engage in an ongoing conversation? Here, we’ll show you how.
Connect Your Entire School Community
From field trip to football field, building a strong school community means connecting with groups of any size effortlessly and effectively. Together, we can make everyone in your school community a better communicator.
Automate Your Workflow
All the things you should do but don't have time for? We've made it easier than ever to get connected and stay that way without limits and worry.
Google Classroom Sync: Seamlessly integrate with your existing Google Classroom activities. This means you can save time by managing assignments and announcements from one central platform.
Unlimited Group Size Chats: Create and message groups of any size to share team updates, school-wide news, and more.
Behavior Tracking: Share behavior notes and recognize positive actions to support PBIS and effective classroom management.
Proactive AI Moderation: Support safe and meaningful connection with automated flagging and moderation tools that can prevent potential risks and concerns.
Keep the Band (and Team) Together
Create organized, secure Rooms for any group in your district so you can scale and organize communication across all school organizations.
Each group has space to connect with SMS notifications and push notifications to make sure your message is seen.
Proactive AI moderation gives staff and family what they need to connect, without the concern.
Connect Everyone
Announcements Feed: Publish important updates and news in one place for your entire group or class so families always know where to find the latest information.
SMS Announcements & Push Notifications: Ensure critical group announcements reach everyone instantly on their mobile devices.
Materials Hub: Share resources, assignments, and files securely with your groups and classes.
Who Speaks for Your Brand? Teachers and Staff.
Research shows that teachers and staff already know they have the power to positively impact public perceptions of their schools, and they feel a responsibility to do so. What you may not realize is that by improving the district’s reputation, you’re also strengthening its brand.
Connect Your Entire School Community
From field trip to football field, building a strong school community means connecting with groups of any size effortlessly and effectively. Together, we can make everyone in your school community a better communicator.
Connect Everyone
Announcements Feed: Publish important updates and news in one place for your entire group or class so families always know where to find the latest information.
SMS Announcements & Push Notifications: Ensure critical group announcements reach everyone instantly on their mobile devices.
Materials Hub: Share resources, assignments, and files securely with your groups and classes.
Automate Your Workflow
All the things you should do but don't have time for? We've made it easier than ever to get connected and stay that way without limits and worry.
Google Classroom Sync: Seamlessly integrate with your existing Google Classroom activities. This means you can save time by managing assignments and announcements from one central platform.
Unlimited Group Size Chats: Create and message groups of any size to share team updates, school-wide news, and more.
Behavior Tracking: Share behavior notes and recognize positive actions to support PBIS and effective classroom management.
Proactive AI Moderation: Support safe and meaningful connection with automated flagging and moderation tools that can prevent potential risks and concerns.
Who Speaks for Your Brand? Teachers and Staff.
Research shows that teachers and staff already know they have the power to positively impact public perceptions of their schools, and they feel a responsibility to do so. What you may not realize is that by improving the district’s reputation, you’re also strengthening its brand.
Keep the Band (and Team) Together
Create organized, secure Rooms for any group in your district so you can scale and organize communication across all school organizations.
Each group has space to connect with SMS notifications and push notifications to make sure your message is seen.
Proactive AI moderation gives staff and family what they need to connect, without the concern.
Chat and they shall find.
You've spent countless hours crafting content for your website. Now, transform your hard work into an interactive knowledge hub that meets families and the community where they are.
Turnkey: Works instantly, no setup required
Custom: Branded chat with logo and colors
Translations: Communicates in and supports 30+ languages
Smarter: Improves with every question & interaction
Documents: Scan PDFs and documents for the best answers
Tried and True.
With years of real-world refinement, AlwaysOn is built on feedback from school leaders. One hundred districts and counting trust and use AlwaysOn daily to deliver answers to their community and to gain the insights they need for better community engagement.
AlwaysOn Chatbot
AlwaysOn makes it easy for your community to find information quickly. Our AI chatbot seamlessly integrates with your websites, from your district to your individual schools, so your community can always find what they need right away.
Instant answers, powerful insights.
AlwaysOn's insightful analytics gives you a holistic view of what your community needs so you can make more strategic decisions and respond quickly.
Discover what matters: The analytics dashboard reveals exactly what questions your community is asking.
Predict and prepare: Identify information gaps and trends so you can create webpages and share info proactively.
Reclaim staff time: Let Apptegy's chatbot handle the repetitive questions while your team focuses on high-value interactions.
AI and The Future of School Communications
The data is in: No matter how you feel about it, artificial intelligence is changing school communications.
School communications is changing, and artificial intelligence (AI) is only part of it. Chances are, you’ve heard of ChatGPT and other AI-derived tools, maybe you’ve even started to explore how they can impact your work. National interest in and application of AI has been sufficiently documented in the media, but its implications for school communications are only starting to solidify.
AlwaysOn Chatbot
AlwaysOn makes it easy for your community to find information quickly. Our AI chatbot seamlessly integrates with your websites, from your district to your individual schools, so your community can always find what they need right away.
Chat and they shall find.
You've spent countless hours crafting content for your website. Now, transform your hard work into an interactive knowledge hub that meets families and the community where they are.
Turnkey: Works instantly, no setup required
Custom: Branded chat with logo and colors
Translations: Communicates in and supports 30+ languages
Smarter: Improves with every question & interaction
Documents: Scan PDFs and documents for the best answers
Instant answers, powerful insights.
AlwaysOn's insightful analytics gives you a holistic view of what your community needs so you can make more strategic decisions and respond quickly.
Discover what matters: The analytics dashboard reveals exactly what questions your community is asking.
Predict and prepare: Identify information gaps and trends so you can create webpages and share info proactively.
Reclaim staff time: Let Apptegy's chatbot handle the repetitive questions while your team focuses on high-value interactions.
Tried and True.
With years of real-world refinement, AlwaysOn is built on feedback from school leaders. One hundred districts and counting trust and use AlwaysOn daily to deliver answers to their community and to gain the insights they need for better community engagement.
AI and The Future of School Communications
The data is in: No matter how you feel about it, artificial intelligence is changing school communications.
School communications is changing, and artificial intelligence (AI) is only part of it. Chances are, you’ve heard of ChatGPT and other AI-derived tools, maybe you’ve even started to explore how they can impact your work. National interest in and application of AI has been sufficiently documented in the media, but its implications for school communications are only starting to solidify.
Advanced Branding
With a premium website and additional tools to connect quickly with your school community, you can elevate your communications from informational to transformational.
Write with AI
Get Time Back: Spend your time sharing the heart of the story and highlighting students and staff, not agonizing over how to write it, with AI.
Write On Brand: Apptegy AI can be aligned to your voice and tone and take one more thing off your to-do list.
Premium Websites
Access a growing library of premium website designs and components, that are just as easy-to-use yet offer powerful combinations to make your websites as unique as your district. Stand out and bring your district the positive attention it deserves.
More homepage choices: An expanded selection of components at your fingertips
Showcase your legacy: Use the timeline component to illustrate your district’s rich history and bright future.
Design that draws them in: Prospective families first impression often starts with your district’s homepage.
Simply Powerful Newsletters
Newsletter Builder: Build branded newsletters with easy-to-use, drag and drop components, customizable sender name, style options, scheduling tools and more
Branded Templates: Create specific brand guides and templates per school, district, group, or more to ensure each newsletter is on brand.
Newsletters For All: Empower everyone in your district to send newsletters that are on brand, and built fo the right audiences.
More News in Newsletters: Analyze engagement, views, clicks and use a custom share link that can easily be shared across your district/school websites, in Live Feed, and more
List Build & Segment Tools: Build targeted newsletter recipient lists for parents, clubs, athletics, and more using SIS-integrated contact data, or your own custom built groups
The Comprehensive Guide to Newsletters
Email marketing is an effective way to stay top-of-mind and drive action across generational lines and among specific audiences. District and school newsletters are one of the best ways to build relationships, establish trust, and attract new folks to your district. In order to do this, there are a few key principles to keep in mind: audience, content, and strategy. Apptegy makes it easy for all staff to create their own newsletter while staying in sync and on brand.
Advanced Branding
With a premium website and additional tools to connect quickly with your school community, you can elevate your communications from informational to transformational.
Simply Powerful Newsletters
Newsletter Builder: Build branded newsletters with easy-to-use, drag and drop components, customizable sender name, style options, scheduling tools and more
Branded Templates: Create specific brand guides and templates per school, district, group, or more to ensure each newsletter is on brand.
Newsletters For All: Empower everyone in your district to send newsletters that are on brand, and built fo the right audiences.
More News in Newsletters: Analyze engagement, views, clicks and use a custom share link that can easily be shared across your district/school websites, in Live Feed, and more
List Build & Segment Tools: Build targeted newsletter recipient lists for parents, clubs, athletics, and more using SIS-integrated contact data, or your own custom built groups
Write with AI
Get Time Back: Spend your time sharing the heart of the story and highlighting students and staff, not agonizing over how to write it, with AI.
Write On Brand: Apptegy AI can be aligned to your voice and tone and take one more thing off your to-do list.
The Comprehensive Guide to Newsletters
Email marketing is an effective way to stay top-of-mind and drive action across generational lines and among specific audiences. District and school newsletters are one of the best ways to build relationships, establish trust, and attract new folks to your district. In order to do this, there are a few key principles to keep in mind: audience, content, and strategy. Apptegy makes it easy for all staff to create their own newsletter while staying in sync and on brand.
Premium Websites
Access a growing library of premium website designs and components, that are just as easy-to-use yet offer powerful combinations to make your websites as unique as your district. Stand out and bring your district the positive attention it deserves.
More homepage choices: An expanded selection of components at your fingertips
Showcase your legacy: Use the timeline component to illustrate your district’s rich history and bright future.
Design that draws them in: Prospective families first impression often starts with your district’s homepage.
Case Studies in Comms
Get ready to admire and acquire... Learn from communications leaders like you and see how they transformed how to transform, rollout, and reimagine school communications.
Sarasota County Schools: Florida’s Gold Standard for Communications Excellence
When Sarasota County Schools faced years of political turbulence and eroding public trust, new Director of Communications Craig Maniglia stepped in to unify the district's voice and reassert its identity. With a mandate to make their communications match their academic excellence, Maniglia turned to Apptegy to replace a patchwork of disconnected tools with a centralized platform. What followed was a dramatic transformation in how the district communicated.
How Saginaw ISD Transformed District Storytelling
This case study explores how Saginaw ISD partnered with Apptegy to implement their innovative (and trademarked) "Our Story" initiative, a collective authorship model that has generated over 5,000 authentic stories and fundamentally shifted organizational culture.
If you've wondered how you can capture and share more positives stories to your broader school community, read on.
Communications Success The Clay Way: People-Driven, Process-Centered, Data-Powered
Through a methodical, people-first rollout of Apptegy’s unified communication platform, Clay County District Schools consolidated tools and empowered educators to transform family engagement. Within months of launch, their website page views and app adoption soared. The district’s emergency messages reached all families in their preferred language. And staff felt comfortable communicating seamlessly across multiple platforms with the push of just one button.