Frequently Asked Questions

Who should attend SchoolCEO Conference?

SchoolCEO Conference is named after Apptegy’s SchoolCEO magazine, which covers school marketing, communications and branding. Anyone who works in K-12 schools is invited and may register here. In particular, K-12 leaders who work in communications, marketing, enrollment, and family/community engagement will get the most from the content.

Past guests have included everyone from teachers to superintendents. The majority of guests are communications professionals, superintendents, and others that sit on the cabinet within a district. You do not need to be an Apptegy client to attend; some pre-conference sessions are about Apptegy's products and solutions. However, there is always content that is platform agnostic and is relevant to anyone in K-12.

Schedule and Sessions

You may find the conference schedule here. There is a welcome dinner and reception on Wednesday, September 24th, breaks and lunch on Thursday, September 25th, as well as dinner, drinks, and karaoke on Thursday! These meals are included in the price of your admission.

Our preliminary sessions will take place Wednesday at Apptegy's headquarters. These sessions are free and available to all conference attendees. These sessions blend the best ideas with the best tools for marketing your schools and communicating your district's strengths and culture. There is no need to pre-register for any session. While these are designed for those already familiar with Apptegy's platform, if you are not a Apptegy user you will still benefit from the concepts and SchoolCEO research presented during each session.

Registration and Ticketing

We are so excited for you to join us! You may register for the conference here. Your registration includes entry to our fast-paced and informative conference with multiple keynote speakers; generous hospitality and the best of Little Rock's hospitality, cuisine, and drinks (two dinners, one breakfast, and one lunch); and the opportunity to connect with informed and engaged peers from across the country.

Venue and Logistics

Our preliminary conference sessions and check-in will be held at Apptegy HQ, located just outside of downtown Little Rock. We have secured room blocks with lowered rates at the Little Rock Marriott. Our keynote sessions will be held at the Statehouse Convention Center, which is directly connected to the Little Rock Marriott hotel.

Payment and Refunds

Conference registration closes on September 22nd or when tickets are sold out (whichever comes first). Rooms with our discounted block rate must be booked by August 23rd, 2025.

We understand that unforeseen circumstances may arise, and we offer a refund and credit policy. If you need to cancel your registration for the event, please notify us at least three weeks before the event start date for a refund of your registration fee. If you are unable to attend the event and notify us within two weeks of the event start date, we will offer you a full credit that can be applied towards your registration for our next conference that you are able to attend. You may also transfer your registration to another guest from the same district for the current event or future event.

To request a cancellation or credit, please contact our event team at conference@apptegy.com with your registration details to facilitate the process.

You may pay for the conference via the Stripe link provided upon registration. There are no hidden fees or charges! We cover all processing fees for you. Payment via check is also accepted.

Speakers and Presenters

We have five insightful keynote speakers discussing how to win over parents in this era of competitive school choice. We will provide open Q&A sessions after each presentation and close Thursday night with dinner, drinks, and live band karaoke!

Miscellaneous

WiFi: WiFi will be available both at the preliminary sessions and the keynote sessions.

Dress: While there is not a dress code, we do suggest that you join us in walking to the dinners from the hotel—comfortable shoes are recommended! At past conferences most guests have worn business casual attire.

Food: All meals, including snacks and drinks, are provided from Wednesday evening to Thursday evening (i.e. two dinners, breakfast, and lunch).

If you have any additional questions, please reach out to Barrett Goodwin at barrett.goodwin@apptegy.com.