Customer Service & Hospitality

Meeting your community’s high standards requires strong customer service: the technical processes that empower your district to seamlessly meet needs, answer questions and solve problems. But exceeding expectations also requires hospitality: a dedication to making every member of your community feel welcome and valued.

Turning Hospitality Inside Out

Your staff can’t show hospitality to your families if they’ve never experienced it for themselves. Here's how to make them feel valued.

Take Your Hand Off the Hold Button

Slow response times aren’t just frustrating; they’re damaging your brand.

Dr. Donald Robertson: Beyond the Beach

Virginia Beach superintendent Dr. Donald Robertson on building hospitality beyond district boundaries

NSPRA 25 Takeaways

Today we’re reviewing some of our biggest takeaways from this year’s NSPRA National Seminar.

Southern Hospitality

How Dr. Thomas Taylor is cultivating a culture of customer service at his Maryland district

Making It Right

Sometimes, being proactive isn't enough. Here's how to make things right when a customer service complaint occurs.

Making a Magical Experience

Customer service expert Dennis Snow offers tips from 20 years working at Walt Disney World.

Customer Service—the Zappos Way

A memorable customer service experience can win you lasting and passionate advocates for your schools. Zappos shows you how to get started.

Sheena J. Cooper: Be Our Guest

North Carolina’s Sheena J. Cooper worked in luxury hotels for six years. She shares what K-12 can learn from the hospitality industry.

Brooke Allen: Hospitality Starts at the Top

Indiana school communicator Brooke Allen explains why customer service is a leadership issue.

Access for All

By meeting updated digital accessibility standards, you ensure every student and family gets the same great experience with your district.

Service That Scales

What does it take to improve customer service across an entire district? Two school systems share their approaches.

Required Reading: Dicky's Version

Find out which books influenced Dr. Dicky Barlow's hospitality mission—and what each one taught him about leading.

Homepage Hospitality

The best restaurants consider everything from the guest’s point of view. Your district website should do the same.

Dr. Dicky Barlow: Home Away From Home

How one Alabama superintendent decided hospitality was too important to leave to chance

Service That Shines

How three private sector companies have exemplified stellar customer service—and how schools can follow their lead

Above & Beyond

To wow your community, customer service isn't enough. You need to build a culture of hospitality.

Dr. Katrise Perera: The Customer Service Mindset

Dr. Katrise Perera, superintendent of Gresham-Barlow School District in Oregon, shares why a customer service mindset is crucial—especially in times of crisis.

Creating a Culture of Customer Service in Schools

How one Kentucky superintendent is using customer service techniques to transform his schools

Customer Service & Hospitality

Meeting your community’s high standards requires strong customer service: the technical processes that empower your district to seamlessly meet needs, answer questions and solve problems. But exceeding expectations also requires hospitality: a dedication to making every member of your community feel welcome and valued.

Sheena J. Cooper: Be Our Guest

North Carolina’s Sheena J. Cooper worked in luxury hotels for six years. She shares what K-12 can learn from the hospitality industry.

Brooke Allen: Hospitality Starts at the Top

Indiana school communicator Brooke Allen explains why customer service is a leadership issue.

Access for All

By meeting updated digital accessibility standards, you ensure every student and family gets the same great experience with your district.

Turning Hospitality Inside Out

Your staff can’t show hospitality to your families if they’ve never experienced it for themselves. Here's how to make them feel valued.

Service That Scales

What does it take to improve customer service across an entire district? Two school systems share their approaches.

Take Your Hand Off the Hold Button

Slow response times aren’t just frustrating; they’re damaging your brand.

Required Reading: Dicky's Version

Find out which books influenced Dr. Dicky Barlow's hospitality mission—and what each one taught him about leading.

Dr. Donald Robertson: Beyond the Beach

Virginia Beach superintendent Dr. Donald Robertson on building hospitality beyond district boundaries

Homepage Hospitality

The best restaurants consider everything from the guest’s point of view. Your district website should do the same.

NSPRA 25 Takeaways

Today we’re reviewing some of our biggest takeaways from this year’s NSPRA National Seminar.

Dr. Dicky Barlow: Home Away From Home

How one Alabama superintendent decided hospitality was too important to leave to chance

Southern Hospitality

How Dr. Thomas Taylor is cultivating a culture of customer service at his Maryland district

Service That Shines

How three private sector companies have exemplified stellar customer service—and how schools can follow their lead

Making It Right

Sometimes, being proactive isn't enough. Here's how to make things right when a customer service complaint occurs.

Above & Beyond

To wow your community, customer service isn't enough. You need to build a culture of hospitality.

Making a Magical Experience

Customer service expert Dennis Snow offers tips from 20 years working at Walt Disney World.

Dr. Katrise Perera: The Customer Service Mindset

Dr. Katrise Perera, superintendent of Gresham-Barlow School District in Oregon, shares why a customer service mindset is crucial—especially in times of crisis.

Customer Service—the Zappos Way

A memorable customer service experience can win you lasting and passionate advocates for your schools. Zappos shows you how to get started.

Creating a Culture of Customer Service in Schools

How one Kentucky superintendent is using customer service techniques to transform his schools