Listen to Coty Kuschinsky, Chief of Staff at Saginaw ISD, discuss how her district has empowered hundreds of teachers and staff to tell “Our Story.”

Related resources

How Saginaw ISD builds their brand narrative

Coty Kuschinsky and Saginaw ISD Superintendent Dr. Jeffrey Collier explain the importance of highlighting your district’s strengths and successfully presenting that to the right audience.

Who's telling your story?

Here are three ways school districts across the country have made shared storytelling more attractive to their teachers.

What if & why not

As Saginaw ISD’s storyteller in chief, Dr. Jeffrey Collier explains why he doesn’t shy away from authentic and enthusiastic district communications.

Brand Ambassadors

A small comms team can also be an opportunity to invite many diverse voices to tell stories on your district’s behalf.