Enrollment marketing is a complex problem that can’t be solved with a simple answer, but one strategy can help: the customer journey.
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The customer journey refers to the series of steps customers—or, in your case, families—move through as they learn more about an organization or brand. We'll break down each step.
Boosting your school marketing with storytelling
Building a strong narrative that can sustain and support your district over the long term requires a careful, thoughtful strategy.
A radical new system for transforming how people talk about your schools.
How to build a school enrollment page
Your enrollment page is one of your best tools for providing an exceptional customer experience and offering much-needed help along the enrollment journey.
Harnessing the power of experiential marketing
Why in-person experiences matter to your district’s brand—and how to create effective ones.