SchoolCEO's original research explores what capabilities and opportunities are made possible when school communications professionals have (or don't have) access to executive decision making.

Related resources

A Seat at the Table research study

SchoolCEO and NSPRA's research into the relationship between superintendents and school communicators.

The case for comms

Here are a few reasons why schools need public relations professionals.

Championing your comms director

SchoolCEO speaks with those in communications roles in four districts across the country. They explore what others might misunderstand about communication roles.

Generative AI for school communications

Rebecca Bultsma, APR of Westwind School Division in Canada shares her thoughts on how school communicators can and should use AI to help tell their districts' stories.