Extra Credit Webinar Series

Drawing on SchoolCEO's research and reporting on what communicators actually need to do their jobs well, we'll cover the strategies — from building content banks and template systems to coordinating with principals and district leadership — that help you stay proactive when everything around you is reactive.

We'll cut through the noise and get practical: what AI actually does well for school communicators, where it can backfire, and how to use it in a way that saves you real time without sacrificing the human touch your community expects. Whether you're curious about AI or already using it daily, you'll leave with a clearer picture of what's worth your time — and what's worth skipping.

School communicators are sending more messages than ever. But new research from Apptegy suggests that volume isn't the problem — and neither is the channel. The real issue is what's inside the message itself. We'll walk through what the research reveals about the qualities of effective school messaging, where districts most commonly fall short, and how small, targeted improvements can make a meaningful difference in whether your community actually reads — and acts on — what you send.