You already know the advantages of using social media to connect with families and staff, share stories, or build your brand identity. We'll explore the areas where social media for schools can help, hurt, and what to do instead.

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With a little bit of know-how, anyone can go from a photography novice to an amazing photojournalist for their district.

Instagram 101 for schools

Why your district needs Instagram and how it can help you stand out from the crowd.

Handling negativity on social media

It’s crucial to deal with your negative comments in a way that shows your community—and your commenters—that you care. Here are some effective tips for keeping your social media profiles positive and productive.

Advocacy marketing 101

We lay out a strategy for shifting the conversation around your schools: systematically developing brand advocates who will do your marketing for you.