You already know the advantages of using social media to connect with families and staff, share stories, or build your brand identity. We'll explore the areas where social media for schools can help, hurt, and what to do instead.
Related resources
A beginner's guide to better photos
With a little bit of know-how, anyone can go from a photography novice to an amazing photojournalist for their district.
Why your district needs Instagram and how it can help you stand out from the crowd.
Handling negativity on social media
It’s crucial to deal with your negative comments in a way that shows your community—and your commenters—that you care. Here are some effective tips for keeping your social media profiles positive and productive.
We lay out a strategy for shifting the conversation around your schools: systematically developing brand advocates who will do your marketing for you.
