When it comes to education, families have more choices than ever—and as a result, school funding is growing ever more competitive. As such, school leaders across the country are considering what parents want from their schools as they work to build districts that can not just survive, but thrive.

Parents and guardians don’t just have opinions about your district’s academic and extracurricular offerings; they also have preferences about school communication.

In this webinar, we explore what modern parents want from school communication—based on our groundbreaking survey of over 1,400 families.

Additional Resources

What Parents Want

When it comes to school communication, what do parents want, anyway? We surveyed over 1,400 American parents to find out.

The Power of Parent-Teacher Communication for Student Success

Here are a few best practices for building an effective two-way communication strategy.

Designing a Communication Survey

Surveying your community is a great way to elevate your school communications. Here are some tips to get started.

Talking Back

Is your district stuck in a one-way conversation? Learn how a two-way communication strategy builds stronger family engagement.

Who Speaks For Your Brand?

We surveyed more than 1,600 school employees to find out who's acting as brand ambassadors for their districts—and why that matters.