The Recruitment Issue

Winter 2023Vol. 5 No. 2

In the spring of 2019, we were publishing our third-ever issue of SchoolCEO. Even then, the now familiar teacher recruitment challenges were already emerging. All 50 states reported teacher shortages in one area or another, according to a 2018 Education Week analysis—and school leaders were already feeling the pressure. In a 2018 Gallup survey, 83% of superintendents said that recruiting and retaining talented teachers would be a challenge for their districts in the coming year.

In response, we published an analysis designed to help school leaders attract an up-and-coming generation of educators, entitled “What Do Millennial Teachers Want?” Millennials were—and still are—the largest segment of the workforce, so it seemed they could be the answer to this mounting recruitment challenge. 

But in the past four years, recruitment has only become a more pressing concern. This past October, the National Center for Education Statistics found that nearly half of schools (45%) have at least one open teaching position, and 4% of all teaching positions nationwide remain vacant. Low morale, inadequate pay, political controversies, and health and safety concerns are contributing to an overall atmosphere of burnout in schools. What’s more, as fewer and fewer college students pursue degrees in education, our pipeline of future teachers may be running dry.

The broadening scope of these challenges demands an expansive solution. In 2023, you’re not just trying to hire millennial teachers—you’re trying to hire quality educators of any age or background. That’s why, in this issue, we’re bringing you an even more comprehensive look at the problems surrounding teacher recruitment than we did in 2019. 

In the largest study of its kind, we surveyed more than 1,000 teachers from ages 20 to 80 to ask what they want in a job and how they find career opportunities. We’re also offering solutions and strategies for different stages of the recruitment process—from strengthening your employer brand and attracting career changers to writing job applications and conducting productive interviews. 

Your top priority as a school leader is to make sure the right people are at the front of your classrooms. It’s our hope that with these insights in hand, you’ll have a clear picture of how to tackle staffing your vital, resilient schools. 

What can airlines teach us about teacher shortages?

Aviation and education are facing similar hiring challenges—and the strategies airlines are employing could help school leaders recruit teachers.

What you can do to revolutionize ESL instruction

Staffing for ESL positions can be especially daunting—but supporting your English learners is a challenge worth undertaking.

Dr. Matthew Montgomery: What I've learned from having two school boards at once

Dr. Matthew Montgomery, superintendent of two different districts, gives his best advice for strengthening board relations.

Want to boost teacher recruitment? Target career changers

Recruiting teachers without previous experience in the classroom can help fill gaps—but these educators need strong support to be successful.

The Recruitment Issue

Winter 2023Vol. 5 No. 2

In the spring of 2019, we were publishing our third-ever issue of SchoolCEO. Even then, the now familiar teacher recruitment challenges were already emerging. All 50 states reported teacher shortages in one area or another, according to a 2018 Education Week analysis—and school leaders were already feeling the pressure. In a 2018 Gallup survey, 83% of superintendents said that recruiting and retaining talented teachers would be a challenge for their districts in the coming year.

In response, we published an analysis designed to help school leaders attract an up-and-coming generation of educators, entitled “What Do Millennial Teachers Want?” Millennials were—and still are—the largest segment of the workforce, so it seemed they could be the answer to this mounting recruitment challenge. 

But in the past four years, recruitment has only become a more pressing concern. This past October, the National Center for Education Statistics found that nearly half of schools (45%) have at least one open teaching position, and 4% of all teaching positions nationwide remain vacant. Low morale, inadequate pay, political controversies, and health and safety concerns are contributing to an overall atmosphere of burnout in schools. What’s more, as fewer and fewer college students pursue degrees in education, our pipeline of future teachers may be running dry.

The broadening scope of these challenges demands an expansive solution. In 2023, you’re not just trying to hire millennial teachers—you’re trying to hire quality educators of any age or background. That’s why, in this issue, we’re bringing you an even more comprehensive look at the problems surrounding teacher recruitment than we did in 2019. 

In the largest study of its kind, we surveyed more than 1,000 teachers from ages 20 to 80 to ask what they want in a job and how they find career opportunities. We’re also offering solutions and strategies for different stages of the recruitment process—from strengthening your employer brand and attracting career changers to writing job applications and conducting productive interviews. 

Your top priority as a school leader is to make sure the right people are at the front of your classrooms. It’s our hope that with these insights in hand, you’ll have a clear picture of how to tackle staffing your vital, resilient schools. 

Our teacher satisfaction survey spanned generations

In the largest study of its kind, we asked educators what they look for in a job and how schools can improve their teacher recruitment.

Building a Strong Employer Brand

It matters how current and former employees think and feel about your schools. Luckily, you can shape that narrative.

Dr. Andi Fourlis is knocking down walls in education.

This Arizona superintendent is revolutionizing team teaching and promoting collaboration in Mesa Public Schools.

What can airlines teach us about teacher shortages?

Aviation and education are facing similar hiring challenges—and the strategies airlines are employing could help school leaders recruit teachers.

Good job interviews strengthen teacher recruitment.

Building a process for innovative interviews will boost your school culture and your teacher recruitment strategy.

What you can do to revolutionize ESL instruction

Staffing for ESL positions can be especially daunting—but supporting your English learners is a challenge worth undertaking.

Teacher recruitment starts with strong job descriptions.

In a flooded job market, job postings are a great way to kickstart your teacher recruitment strategy.

Dr. Matthew Montgomery: What I've learned from having two school boards at once

Dr. Matthew Montgomery, superintendent of two different districts, gives his best advice for strengthening board relations.

How can generational trends impact teacher recruitment?

Expert researcher Kim Lear gives us insight into how baby boomers, Gen Xers, millennials, and Gen Zers experience the workplace.

Want to boost teacher recruitment? Target career changers

Recruiting teachers without previous experience in the classroom can help fill gaps—but these educators need strong support to be successful.

Showcase your location on your school website.

Location is a major factor in teacher recruitment and school enrollment. Are you marketing yours effectively?