Whether you're a longtime reader or a new subscriber, welcome to our sixth edition of SchoolCEO. It's been wonderful to see our following grow over the past year and a half. Since we have so many new readers, I thought I'd take this opportunity to explain why this magazine exists and what we are trying to accomplish.
We got the idea for a school marketing magazine when we saw a need for better information around how schools can market themselves. While school leaders receive training about administration, curriculum, and finance, there wasn't a resource dedicated to what has become an integral part of running schools in 2020: marketing. We decided to try to fill that gap-and SchoolCEO was born.
We focus on three main areas: original research on what works and what doesn't in school marketing, marketing ideas from the private sector, and lessons from leading superintendents doing this work in the real world.
In our last edition, we introduced Part 1 of our most extensive research project yet: in-depth interviews with 50 school districts who successfully passed bonds or levies within the last four years. We presented "deep dives" into seven of those stories, showcasing winning campaigns from across the country.
In this edition, we get a bit more theoretical. First, we'll take you through the five main stages that make up a campaign and what other school leaders are doing to be successful at each step. The article is chock-full of ideas that will make your next campaign stand out. We also highlight Dr. Steve Webb of Vancouver Public Schools, a superintendent taking the long view in building support for his schools by investing in their communities.
Finally, we present an article on how schools can improve their storytelling: a critical part of building a modern marketing campaign. We'll show you how to find compelling school stories and tell them in a way that highlights your district's core marketing narrative.
Running a bond campaign is the ultimate test of how well your schools are demonstrating value to your community.
We hope these lessons can help your next campaign prove why public education is so critical to communities across the country.
Whether you're a longtime reader or a new subscriber, welcome to our sixth edition of SchoolCEO. It's been wonderful to see our following grow over the past year and a half. Since we have so many new readers, I thought I'd take this opportunity to explain why this magazine exists and what we are trying to accomplish.
We got the idea for a school marketing magazine when we saw a need for better information around how schools can market themselves. While school leaders receive training about administration, curriculum, and finance, there wasn't a resource dedicated to what has become an integral part of running schools in 2020: marketing. We decided to try to fill that gap-and SchoolCEO was born.
We focus on three main areas: original research on what works and what doesn't in school marketing, marketing ideas from the private sector, and lessons from leading superintendents doing this work in the real world.
In our last edition, we introduced Part 1 of our most extensive research project yet: in-depth interviews with 50 school districts who successfully passed bonds or levies within the last four years. We presented "deep dives" into seven of those stories, showcasing winning campaigns from across the country.
In this edition, we get a bit more theoretical. First, we'll take you through the five main stages that make up a campaign and what other school leaders are doing to be successful at each step. The article is chock-full of ideas that will make your next campaign stand out. We also highlight Dr. Steve Webb of Vancouver Public Schools, a superintendent taking the long view in building support for his schools by investing in their communities.
Finally, we present an article on how schools can improve their storytelling: a critical part of building a modern marketing campaign. We'll show you how to find compelling school stories and tell them in a way that highlights your district's core marketing narrative.
Running a bond campaign is the ultimate test of how well your schools are demonstrating value to your community.
We hope these lessons can help your next campaign prove why public education is so critical to communities across the country.