Welcome to the first edition of SchoolCEO, a quarterly magazine presenting research and ideas on how school leaders can build their school's identity in a competitive K-12 market.
We couldn't be more excited to launch our first edition after spending many late nights pulling it all together. From my whole team and I, thank you for reading. We hope that the information you find in these pages can help you become a better leader in a time of rapid change in public education.
Why are we making a magazine on school marketing? The United States is currently at the receiving end of twenty five years of school choice policies. Charter schools, cyber schools, voucher programs, and a whole host of school choice programs are pulling students from their zoned districts. When a traditional district loses students to these programs, their funding goes with them, putting strain on traditional public schools' budgets and personnel.
In competing with these programs, school leaders are often out-gunned in terms of marketing experience. For-profit education management organizations like K12, Inc. and Connections Academy are heavily marketing to students and parents. Most large charter management companies have entire marketing teams with years of experience in the private sector managing their brand. We hope SchoolCEO can be a resource that levels the playing field for public schools by educating school leaders on simple marketing tactics they can implement today.
There is something we want to address right off the bat. We do not come with the perspective of seasoned school administrators. Being a school leader is one of the hardest jobs in the world, and we hope that our advice never comes across as knowing more about how you should run your schools. Most of our team comes from sales and marketing. We believe this outside perspective combined with original research will provide actionable information that can drive real results in your schools.
Think of us as your personal research team. Our goal is to bring you the very best marketing ideas and groundbreaking research so that public schools can thrive in a world of school choice. We hope you enjoy.
Welcome to the first edition of SchoolCEO, a quarterly magazine presenting research and ideas on how school leaders can build their school's identity in a competitive K-12 market.
We couldn't be more excited to launch our first edition after spending many late nights pulling it all together. From my whole team and I, thank you for reading. We hope that the information you find in these pages can help you become a better leader in a time of rapid change in public education.
Why are we making a magazine on school marketing? The United States is currently at the receiving end of twenty five years of school choice policies. Charter schools, cyber schools, voucher programs, and a whole host of school choice programs are pulling students from their zoned districts. When a traditional district loses students to these programs, their funding goes with them, putting strain on traditional public schools' budgets and personnel.
In competing with these programs, school leaders are often out-gunned in terms of marketing experience. For-profit education management organizations like K12, Inc. and Connections Academy are heavily marketing to students and parents. Most large charter management companies have entire marketing teams with years of experience in the private sector managing their brand. We hope SchoolCEO can be a resource that levels the playing field for public schools by educating school leaders on simple marketing tactics they can implement today.
There is something we want to address right off the bat. We do not come with the perspective of seasoned school administrators. Being a school leader is one of the hardest jobs in the world, and we hope that our advice never comes across as knowing more about how you should run your schools. Most of our team comes from sales and marketing. We believe this outside perspective combined with original research will provide actionable information that can drive real results in your schools.
Think of us as your personal research team. Our goal is to bring you the very best marketing ideas and groundbreaking research so that public schools can thrive in a world of school choice. We hope you enjoy.