Last month we said goodbye and good riddance to 2020, a year that pushed the world, our country, and public education to its limits. But just a few weeks into the new year, it’s clear we’re not out of the woods just yet. Violence rocked D.C. in January’s attack on the capitol. There was another presidential impeachment. Widespread political partisanship and unrest continue. And, of course, COVID-19 still rages on.
So why, in the midst of all this chaos, are we publishing an issue on branding?
At SchoolCEO, we believe that public education is the cornerstone of a healthy democracy. At its best, it’s a great equalizer, affording students of every race, gender, and background the opportunity to thrive. In case you’ve forgotten, what you do everyday is important. It’s vital. Your success as educators determines the success of our country.
Full disclosure: we’re not educators. Only a few of us even have backgrounds in education. We’re marketers, writers, illustrators, and videographers. But we’re working here, not anywhere else, because we believe in public education. On a daily basis, we interact with brilliant, forward-thinking educators leading premier schools.
Oftentimes, the challenges they face don’t seem to be related to their school quality—rather to their reputation. Most Americans aren’t aware of the great things happening in public schools. We can’t run a school district, but what we can do is offer you the expertise we have.
That’s where branding comes in. It’s not the most important initiative your district will embark on. But as we’ll examine in this issue, your brand is your district’s reputation. A bad reputation, accurate or not, will keep students out of your schools, but a good one will attract them. Strong branding welcomes people in, allowing you, your teachers, and your schools to change their lives.
Every encounter people have with your schools affects your brand, whether it’s in the classroom, on your website, on your LMS, or even on TikTok. In this edition, we’ll examine several avenues for strengthening your brand, from your digital user experience to your use of hashtags.
It’s our hope that by sharing some info on what we do best, we can play a small role in the success of your schools, their positive impact on students, and the arrival of a better and brighter future.
Last month we said goodbye and good riddance to 2020, a year that pushed the world, our country, and public education to its limits. But just a few weeks into the new year, it’s clear we’re not out of the woods just yet. Violence rocked D.C. in January’s attack on the capitol. There was another presidential impeachment. Widespread political partisanship and unrest continue. And, of course, COVID-19 still rages on.
So why, in the midst of all this chaos, are we publishing an issue on branding?
At SchoolCEO, we believe that public education is the cornerstone of a healthy democracy. At its best, it’s a great equalizer, affording students of every race, gender, and background the opportunity to thrive. In case you’ve forgotten, what you do everyday is important. It’s vital. Your success as educators determines the success of our country.
Full disclosure: we’re not educators. Only a few of us even have backgrounds in education. We’re marketers, writers, illustrators, and videographers. But we’re working here, not anywhere else, because we believe in public education. On a daily basis, we interact with brilliant, forward-thinking educators leading premier schools.
Oftentimes, the challenges they face don’t seem to be related to their school quality—rather to their reputation. Most Americans aren’t aware of the great things happening in public schools. We can’t run a school district, but what we can do is offer you the expertise we have.
That’s where branding comes in. It’s not the most important initiative your district will embark on. But as we’ll examine in this issue, your brand is your district’s reputation. A bad reputation, accurate or not, will keep students out of your schools, but a good one will attract them. Strong branding welcomes people in, allowing you, your teachers, and your schools to change their lives.
Every encounter people have with your schools affects your brand, whether it’s in the classroom, on your website, on your LMS, or even on TikTok. In this edition, we’ll examine several avenues for strengthening your brand, from your digital user experience to your use of hashtags.
It’s our hope that by sharing some info on what we do best, we can play a small role in the success of your schools, their positive impact on students, and the arrival of a better and brighter future.