Featured at SchoolCEO Conference

From behavioral science to narrative strategy, SchoolCEO Conference tackles the ideas that influence how communities think and feel about public education—equipping leaders to shape culture and build lasting trust.

Rebecca Bultsma: When Everything Looks Real and Nothing Feels True

AI ethics researcher Rebecca Bultsma shares three AI conversations all schools should have.

Full Steam Ahead

Artificial intelligence is here to stay—so how can schools use it to their advantage? Guest writer Rebecca Bultsma, APR, breaks it all down.

William D. Parker of Principal Matters: What Matters Most

William D. Parker, the host of Principal Matters, a popular podcast and blog for principals and other school leaders. Join a conversation about how superintendents and principals can build trust and work together to the benefit of the school community.

Derek W. Black: Schoolhouse Burning

Author Derek W. Black shares how the recent politicization of school boards fits within the historic American commitment to public education.

Education Under Fire

Derek W. Black, legal scholar and author of Schoolhouse Burning, discusses this turbulent moment for public schools.

Dr. Julie Sweetland: Strategic Framing for Schools

Julie Sweetland, a sociolinguist and senior advisor at the FrameWorks Institute shares how leaders and advocates can use strategic framing and communications to have more productive conversations around complex issues.

Dr. Julie Sweetland: The Stories That Just Aren't True

Dr. Julie Sweetland of the FrameWorks Institute shares strategies for countering false narratives around public education.

Jeffrey Collier & Coty Kuschinsky: Collective Authorship

Jeffrey Collier and Coty Kuschinsky discuss how Saginaw ISD is using collective authorship to build a stronger brand to better serve their staff and community.

Neal Foard: Storytelling From The Heart

Neal Foard teaches us how to tell a story by example and learn what not to do to make your stories more effective.

The Human Side of School Marketing

Advertising expert Neal Foard on why person-to-person experiences matter to marketing

Karen Eber: How Storytelling Can Shape School Culture

Karen Eber discusses the power of storytelling to influence school culture to reach your school community.

Neel Doshi: Culture & Motivation in Education

Researcher Neel Doshi discusses the importance of culture in motivating people and organizations to reach their potential and explores the concept “Why you work determines how well you work.”

Lighting a Fire, Not Burning Out

Researcher Neel Doshi tells us how the science of motivation can help you build a positive school culture and prevent teacher burnout.

Jonah Berger: Increasing Our Influence

Jonah Berger discusses how school leaders can increase their influence to the benefit of their schools and communities.