Melissa Hite

Melissa is the editor of SchoolCEO. Originally from Denver, Colorado, she now lives in Little Rock with her husband, Kendell, and their dogs, Shadow and Buster.

A Community Can

How Dr. Sharon Desmoulin-Kherat is working for—and with—the people of Peoria, Illinois.

Talking Back

Is your district stuck in a one-way conversation? Learn how a two-way communication strategy builds stronger family engagement.

Dr. Yann W. Lussiez: Hale, Hūlō, and Healing

Guest writer Dr. Yann Lussiez explores how culturally responsive leadership can guide schools through hardship and foster connection.

From Scholars to Storytellers

Students can tell your district’s story like no one else can. So why not give them a larger role in your school marketing and communications?

Harnessing the Power of Experiential Marketing

Why in-person experiences matter to your district’s brand—and how to create effective ones

Backstage And Beyond

Ways to broadcast your brand out to the community—and bring them behind the scenes of your schools

This Too Shall Pass

How three communications directors dealt with tough PR situations in their districts—and how you can do the same

Enrollment Marketing: Decision

How can you make your school enrollment process as easy and welcoming as possible?

From Classroom to Community

How loneliness harms your teachers—and how to help move them from isolation to connection.

Dr. Quintin Shepherd's Relentless Compassion

How one Texas superintendent prioritizes people and refuses to give up on kids

Working in Tandem

We go over the why, what, and how of working better with school board members.

Social Skills

With better social media professional development, you can turn your teachers into school brand ambassadors.

Dr. Andrew Dolloff: The Power of Trust

Dr. Andrew Dolloff of Maine's Yarmouth School Department tells us what he’s learned about trust in school leadership.

Adult Learning 101

A Crash Course in Andragogy

On the Air with LOBO Live

How a unique approach in Longview ISD is breaking down language barriers and engaging their entire community

Al Aire con Lobo Live

Como el acercamiento único de un distrito está quebrando las barreras de lenguaje y atrayendo a su comunidad.

Crisis in the Comments

Negative social media comments are inevitable—but you can handle them in a positive way.

Who Speaks For Your Brand?

We surveyed more than 1,600 school employees to find out who’s acting as brand ambassadors for their districts—and why that matters.

Above & Beyond

To wow your community, customer service isn't enough. You need to build a culture of hospitality.

Community-Powered Innovation

To be truly effective, innovation can't come from the top. It should come straight from the people you serve.

Dr. Mark Bedell: Safe Havens

At Kansas City Public Schools, Dr. Mark Bedell is building safety, belonging, and equity.

What is Marketing, Anyway?

Ten questions about marketing school leaders might be too embarrassed to ask

How to Host Online Meetings (That Aren't the Worst)

We outline several methods for hosting effective virtual meetings that won't turn your audience away.

Leading Through the Lens

Now more than ever, video is a crucial tool for engaging your community. We'll teach you how to build an effective video strategy.

SchoolCEO Conversations: Coping with COVID-19

How superintendents are boosting morale amid extended school closures

Anatomy of a Drip Campaign

Learn how to apply one of the private sector's most effective tactics to your school marketing.

Levy Campaign Deep Dive: Greene County Career Center

Building Trust · Learning Community Needs · Leveraging Community Infrastructure · Encouraging Student Advocacy

Bond Campaign Deep Dive: Round Rock ISD

Learning from Failure · Involving the Community · Branding the District · Leveraging Advocates · Personalizing Communications · Engaging the Media

Advocacy Marketing 101

Bt planting meaningful moments, you can tug the conversation around your schools toward positivity.

Recruiting Millennial Teachers

Teacher recruitment is changing, creating new challenges—and opportunities—for schools.

Super Support

The superintendency can be isolating. Make sure you’re getting—and giving—the support school leaders need to succeed.

Superintendent Q&A: Rick Cobb

How Dr. Rick Cobb is using marketing to transform his 14,000-student district

Q&A: Connecting With Carter

How a superintendent partnered with his comms professional to build an authentic personal brand

The Ultimate Guide to School Social Media

Battling Burnout

Your teachers aren’t the only ones exhausted by work; communications professionals are, too. Here’s how you can help turn down the heat.

Decode Your School Communication

Is jargon turning parents away? Learn how ditching eduspeak makes your school communication more engaging and inclusive.

Service That Shines

How three private sector companies have exemplified stellar customer service—and how schools can follow their lead

Generations: An Overview

We’ll provide a quick rundown on each generation, from baby boomers all the way to Gen Alpha.

Becoming a Perennial Leader

As a school leader, it’s your responsibility to create a culture that works for employees of any generation.

The VIP Treatment

How in-person experiences can boost your teacher recruitment and retention efforts

The Case for Comms Directors

Does your district really need a full-time school communicator? We believe the answer is yes. Here's why.

What Teachers Want

In the largest study of its kind, we asked educators what they look for in a job and how schools can improve their teacher recruitment.

Dr. Joe Gothard: A Place to Call Home

In St. Paul, Minnesota, Dr. Joe Gothard is curbing enrollment declines by valuing his students' unique experiences.

Dr. Carol Kilver: In the Loop

How Dr. Carol Kilver of Illinois’ Pikeland CUSD 10 uses Cognitive Coaching as a basis for internal communication

Pass/Fail

What to do after your school bond election—however it went

Making a Comeback

How GFW Schools in Minnesota regained community trust—and how you can do the same.

Taking the Leap

Recruiting teachers without previous experience in the classroom can help fill gaps—but these educators need strong support to be successful.

Calm in the Storm

As ongoing controversies plague public schools, we offer a few strategies for preventing and de-escalating conflict.

Anita Foster: From Crisis to Confidence

How Anita Foster brought years of crisis communications experience to her everyday work at Arlington ISD

Committing to Community

The more you invest in the area around you, the stronger that community—and their support for your schools—will become.

On the Grid

Why your district needs Instagram and how it can help you stand out from the crowd

Primed for PD

Play is the most powerful motivator—and it can transform your professional development.

Essential Work

Considering today's hiring crisis, we discuss how best to support the backbone of your school community: classified staff.

Making a Magical Experience

Customer service expert Dennis Snow offers tips from 20 years working at Walt Disney World.

Owning Your Digital Spaces

User experience on your district's digital platforms—your website, LMS, mobile app and more—can make or break your brand. We'll show you how to ensure a good experience every time.

Be the Backup

Your teachers always face incredible stress, and now, it's worse than ever. We'll offer advice from experts on how best to help them thrive, even in trying times.

Crash Course Q&A: Dr. Henry Jenkins

Dr. Henry Jenkins shares unique perspectives on how schools and communities can look toward the future.

Crash Course Q&A: Dr. Jen Golbeck

Tips from Dr. Jen Golbeck for bringing your district together—online

Leading from Home

Running a school district is hard work. How do you do it from your house?

Storytelling

Great stories are the key to your community's hearts. We'll teach you how to build a compelling district narrative and captivate your audience with your content.

Bond Campaign Deep Dive: Vallejo City USD

Gaining momentum, practicing year-round transparency, and utilizing community leaders

Bond Campaign Deep Dive: Brecksville-Broadview Heights CSD

Activating Recent Voters · Meeting Face-to-Face · Speaking to Needs · Maintaining Relationships

SchoolCEO Conversations

Get a glimpse into how three school leaders practice school marketing.

Looking for Leaders

At this year's AASA NCE, we asked superintendents what they look for in building-level leaders. Here's what they had to say.

Superintendent Q&A: Dr. Betsy Webb

What makes a great leader? This Maine superintendent shares how she finds, builds and encourages aspiring leaders in her district.

Dr. Carol Kelley: A Space for All Learners

How Dr. Carol Kelley is building equity in a diverse K-8 district

Melissa Hite

Melissa is the editor of SchoolCEO. Originally from Denver, Colorado, she now lives in Little Rock with her husband, Kendell, and their dogs, Shadow and Buster.

Q&A: Connecting With Carter

How a superintendent partnered with his comms professional to build an authentic personal brand

The Ultimate Guide to School Social Media

Battling Burnout

Your teachers aren’t the only ones exhausted by work; communications professionals are, too. Here’s how you can help turn down the heat.

A Community Can

How Dr. Sharon Desmoulin-Kherat is working for—and with—the people of Peoria, Illinois.

Decode Your School Communication

Is jargon turning parents away? Learn how ditching eduspeak makes your school communication more engaging and inclusive.

Talking Back

Is your district stuck in a one-way conversation? Learn how a two-way communication strategy builds stronger family engagement.

Service That Shines

How three private sector companies have exemplified stellar customer service—and how schools can follow their lead

Dr. Yann W. Lussiez: Hale, Hūlō, and Healing

Guest writer Dr. Yann Lussiez explores how culturally responsive leadership can guide schools through hardship and foster connection.

Generations: An Overview

We’ll provide a quick rundown on each generation, from baby boomers all the way to Gen Alpha.

From Scholars to Storytellers

Students can tell your district’s story like no one else can. So why not give them a larger role in your school marketing and communications?

Becoming a Perennial Leader

As a school leader, it’s your responsibility to create a culture that works for employees of any generation.

Harnessing the Power of Experiential Marketing

Why in-person experiences matter to your district’s brand—and how to create effective ones

The VIP Treatment

How in-person experiences can boost your teacher recruitment and retention efforts

Backstage And Beyond

Ways to broadcast your brand out to the community—and bring them behind the scenes of your schools

The Case for Comms Directors

Does your district really need a full-time school communicator? We believe the answer is yes. Here's why.

This Too Shall Pass

How three communications directors dealt with tough PR situations in their districts—and how you can do the same

What Teachers Want

In the largest study of its kind, we asked educators what they look for in a job and how schools can improve their teacher recruitment.

Enrollment Marketing: Decision

How can you make your school enrollment process as easy and welcoming as possible?

Dr. Joe Gothard: A Place to Call Home

In St. Paul, Minnesota, Dr. Joe Gothard is curbing enrollment declines by valuing his students' unique experiences.

From Classroom to Community

How loneliness harms your teachers—and how to help move them from isolation to connection.

Dr. Carol Kilver: In the Loop

How Dr. Carol Kilver of Illinois’ Pikeland CUSD 10 uses Cognitive Coaching as a basis for internal communication

Dr. Quintin Shepherd's Relentless Compassion

How one Texas superintendent prioritizes people and refuses to give up on kids

Pass/Fail

What to do after your school bond election—however it went

Working in Tandem

We go over the why, what, and how of working better with school board members.

Making a Comeback

How GFW Schools in Minnesota regained community trust—and how you can do the same.

Social Skills

With better social media professional development, you can turn your teachers into school brand ambassadors.

Taking the Leap

Recruiting teachers without previous experience in the classroom can help fill gaps—but these educators need strong support to be successful.

Dr. Andrew Dolloff: The Power of Trust

Dr. Andrew Dolloff of Maine's Yarmouth School Department tells us what he’s learned about trust in school leadership.

Calm in the Storm

As ongoing controversies plague public schools, we offer a few strategies for preventing and de-escalating conflict.

Adult Learning 101

A Crash Course in Andragogy

Anita Foster: From Crisis to Confidence

How Anita Foster brought years of crisis communications experience to her everyday work at Arlington ISD

On the Air with LOBO Live

How a unique approach in Longview ISD is breaking down language barriers and engaging their entire community

Committing to Community

The more you invest in the area around you, the stronger that community—and their support for your schools—will become.

Al Aire con Lobo Live

Como el acercamiento único de un distrito está quebrando las barreras de lenguaje y atrayendo a su comunidad.

On the Grid

Why your district needs Instagram and how it can help you stand out from the crowd

Crisis in the Comments

Negative social media comments are inevitable—but you can handle them in a positive way.

Primed for PD

Play is the most powerful motivator—and it can transform your professional development.

Who Speaks For Your Brand?

We surveyed more than 1,600 school employees to find out who’s acting as brand ambassadors for their districts—and why that matters.

Essential Work

Considering today's hiring crisis, we discuss how best to support the backbone of your school community: classified staff.

Above & Beyond

To wow your community, customer service isn't enough. You need to build a culture of hospitality.

Making a Magical Experience

Customer service expert Dennis Snow offers tips from 20 years working at Walt Disney World.

Community-Powered Innovation

To be truly effective, innovation can't come from the top. It should come straight from the people you serve.

Owning Your Digital Spaces

User experience on your district's digital platforms—your website, LMS, mobile app and more—can make or break your brand. We'll show you how to ensure a good experience every time.

Dr. Mark Bedell: Safe Havens

At Kansas City Public Schools, Dr. Mark Bedell is building safety, belonging, and equity.

Be the Backup

Your teachers always face incredible stress, and now, it's worse than ever. We'll offer advice from experts on how best to help them thrive, even in trying times.

What is Marketing, Anyway?

Ten questions about marketing school leaders might be too embarrassed to ask

Crash Course Q&A: Dr. Henry Jenkins

Dr. Henry Jenkins shares unique perspectives on how schools and communities can look toward the future.

How to Host Online Meetings (That Aren't the Worst)

We outline several methods for hosting effective virtual meetings that won't turn your audience away.

Crash Course Q&A: Dr. Jen Golbeck

Tips from Dr. Jen Golbeck for bringing your district together—online

Leading Through the Lens

Now more than ever, video is a crucial tool for engaging your community. We'll teach you how to build an effective video strategy.

Leading from Home

Running a school district is hard work. How do you do it from your house?

SchoolCEO Conversations: Coping with COVID-19

How superintendents are boosting morale amid extended school closures

Storytelling

Great stories are the key to your community's hearts. We'll teach you how to build a compelling district narrative and captivate your audience with your content.

Anatomy of a Drip Campaign

Learn how to apply one of the private sector's most effective tactics to your school marketing.

Bond Campaign Deep Dive: Vallejo City USD

Gaining momentum, practicing year-round transparency, and utilizing community leaders

Levy Campaign Deep Dive: Greene County Career Center

Building Trust · Learning Community Needs · Leveraging Community Infrastructure · Encouraging Student Advocacy

Bond Campaign Deep Dive: Brecksville-Broadview Heights CSD

Activating Recent Voters · Meeting Face-to-Face · Speaking to Needs · Maintaining Relationships

Bond Campaign Deep Dive: Round Rock ISD

Learning from Failure · Involving the Community · Branding the District · Leveraging Advocates · Personalizing Communications · Engaging the Media

SchoolCEO Conversations

Get a glimpse into how three school leaders practice school marketing.

Advocacy Marketing 101

Bt planting meaningful moments, you can tug the conversation around your schools toward positivity.

Looking for Leaders

At this year's AASA NCE, we asked superintendents what they look for in building-level leaders. Here's what they had to say.

Recruiting Millennial Teachers

Teacher recruitment is changing, creating new challenges—and opportunities—for schools.

Superintendent Q&A: Dr. Betsy Webb

What makes a great leader? This Maine superintendent shares how she finds, builds and encourages aspiring leaders in her district.

Super Support

The superintendency can be isolating. Make sure you’re getting—and giving—the support school leaders need to succeed.

Dr. Carol Kelley: A Space for All Learners

How Dr. Carol Kelley is building equity in a diverse K-8 district

Superintendent Q&A: Rick Cobb

How Dr. Rick Cobb is using marketing to transform his 14,000-student district