Heather Palacios

Heather is a Content Marketing Manager at SchoolCEO. She's honed her craft in SEO and marketing and enjoys sharing her knowledge with school leaders to help their districts grow.

Social Media for Schools: Tips and Trends

Top predictions and strategies from six comms professionals

How to Build a School Enrollment Page

Your school enrollment page is your best tool for providing an exceptional customer experience and offering much-needed help.

The Anatomy of a School Landing Page

Learn how this creative website strategy can revolutionize your marketing campaigns.

Crisis in the Comments

Negative social media comments are inevitable—but you can handle them in a positive way.

Pics or It Didn't Happen

How two school districts leveraged digital marketing to make their in-person events even more memorable

Pocket-Sized Production

Simple tips for creating low-maintenance video content

Required Reading

Books for school communication teams and superintendents to read together

Enrollment Marketing: The Customer Journey

Enrollment marketing is a complex problem, but one strategy can help: the customer journey. We'll break down the five main phases here.

School Rebranding Lessons from the Private Sector

We turn to the business world to find out what to do—and not do—as you roll out your new school brand identity.

On the Grid

Why your district needs Instagram and how it can help you stand out from the crowd

Heather Palacios

Heather is a Content Marketing Manager at SchoolCEO. She's honed her craft in SEO and marketing and enjoys sharing her knowledge with school leaders to help their districts grow.

Pics or It Didn't Happen

How two school districts leveraged digital marketing to make their in-person events even more memorable

Pocket-Sized Production

Simple tips for creating low-maintenance video content

Required Reading

Books for school communication teams and superintendents to read together

Social Media for Schools: Tips and Trends

Top predictions and strategies from six comms professionals

Enrollment Marketing: The Customer Journey

Enrollment marketing is a complex problem, but one strategy can help: the customer journey. We'll break down the five main phases here.

How to Build a School Enrollment Page

Your school enrollment page is your best tool for providing an exceptional customer experience and offering much-needed help.

School Rebranding Lessons from the Private Sector

We turn to the business world to find out what to do—and not do—as you roll out your new school brand identity.

The Anatomy of a School Landing Page

Learn how this creative website strategy can revolutionize your marketing campaigns.

On the Grid

Why your district needs Instagram and how it can help you stand out from the crowd

Crisis in the Comments

Negative social media comments are inevitable—but you can handle them in a positive way.