Artificial Intelligence

The data is in: No matter how you feel about it, artificial intelligence is changing school communications.

Signaling Change: AI in School Communication and Leadership

Our latest SchoolCEO research reveals how AI is changing school communication—and deepening connection

Rebecca Bultsma: When Everything Looks Real and Nothing Feels True

AI ethics researcher Rebecca Bultsma shares three AI conversations all schools should have.

School Shoutout: Growing and Thriving with AI

How Ohio’s Chagrin Falls Exempted Village Schools got their whole community on board with AI—and you can, too

It's Time to Take the Wheel

Former school comms chief Greg Turchetta shares why school communicators are uniquely positioned to drive AI adoption in their districts.

How AI is Changing SEO

Search engine optimization isn’t what it used to be. Here’s how school websites can stay competitive in the world of AI search results.

AI and Access

How two districts are using AI to promote equity in their districts, both in the classroom and in communication

Cristina Capretta: When Virtual Insanity Became Reality

Cristina Capretta, APR, shares her experience collaborating with AI in a one-person communication department.

Technically Speaking

We asked school technology officers across the country: What do you wish other district leaders understood about AI?

Geoff Woods: Strategy First, Technology Second

Author and speaker Geoff Woods shares how AI can help you grow your leadership skills.

How Not to Use AI

AI is like a table saw: dangerous in careless hands, but useful if you know what you’re doing. We’ll show you how to use it safely.

Prompt and Circumstance

We compiled a mini library of AI prompts to assist you with school communication tasks.

Required Reading: AI Edition

Our roundup of the four best books on working with AI right now and planning for an AI-driven future

Heather Daniel: Through the Digital Doorway

Heather Daniel shares how her district rebuilt trust by treating comms as infrastructure.

Josh Silver: Bridging the Gap

Former Las Cruces CTO Josh Silver discusses how his district uses tech to empower their whole community.

Social Media for Schools: Tips and Trends

Top predictions and strategies from six comms professionals

AI and The Future of School Communications

The data is in: No matter how you feel about it, artificial intelligence is changing school communications.

Full Steam Ahead

Artificial intelligence is here to stay—so how can schools use it to their advantage? Guest writer Rebecca Bultsma, APR, breaks it all down.