In today’s era of competitive school choice, the adage, ‘if you don’t tell your story, someone else will’ has never been more true. When it comes to school choice, parents and guardians are the key players you have to win over.
But how do you do it?
This year’s SchoolCEO Conference is all about answering that question. We’re bringing together K-12 leaders who want to master the art of parent communication and family retention—and we’d love for you to take part in the conversation!
Join us in Little Rock on September 24th and 25th to engage with private sector experts and peers around this timely topic.
We’ll kick off day one with pre-conference sessions right here at our Apptegy headquarters! These sessions will include:
Keynote sessions from industry experts
A dive into new SchoolCEO research
Special sessions for Apptegy clients
Expert-led sessions on enrollment and recruitment
And more!
You’ll spend day two at the Statehouse Convention Center listening and engaging with our keynote speakers. We’re bringing together experts to teach you how to effectively reach modern parents (especially moms, who drive school choice decisions) as well as build lasting connections through digital and in-person engagement.
Early bird tickets are on sale now until May 9th. We hope to see you there!
One question for you
1. How do prospective district families learn about your schools?
Email us at editor@schoolceo.com or book a time on our calendar and let us know.
Two resources to help
1. If you’re like most school leaders, your community can be broken down into three groups: Advocates who enthusiastically support your schools, detractors who vocally criticize it, and neutrals—the largest group—that stay quiet about how they feel. Learn how to engage and activate the silent majority through “manufactured and meaningful moments”. — From the latest episode of SchoolCEO Podcast, How to Create Brand Advocates
2. In SchoolCEO magazine’s half-decade of study, our research team has uncovered some incredible truths about the field of school communications, from how teachers can (and already do!) serve as brand ambassadors to how parents prefer to receive parent-teacher communication. — Read Six Charts That Changed The Way We Think About School Communication
Three ideas to ponder
1. “If you fail to communicate about potentially controversial issues, your families’ minds—or even the local rumor mill—will fill in the blanks with worst-case scenarios. But when you address those issues proactively and transparently, you assuage those fears before they have the chance to take root.” — From Calm in the Storm: Minimizing Conflict and Maximizing Cooperation with Parents and Families
2. “After all, a family’s journey with your organization isn’t over once they enroll their child in your district; in fact, at that point, it’s just beginning. Their experiences moving forward will determine whether they stay in your schools or go elsewhere.” — From Enrollment Marketing: The Customer Journey
3. “I learned more in one day of the SchoolCEO Conference than any conference I've attended.” — Nancy Anderson, Superintendent, Cutter Morning Star Public Schools, AR on SchoolCEO Conference