Before Apptegy, Klein ISD’s communication tools created room for confusion::

• Parents received district notifications from one tool, teacher communication from another, and sports team updates from yet another, forcing them to navigate multiple apps just to keep up with their children’s schools.

• Staff wasted time managing content and permissions across too many systems, creating inefficiency and diluting the district’s brand.

• Leaders saw a disconnect: while district-wide communication scored high with parents, campuses weren’t scoring as high because of inconsistent tools and processes.

After Apptegy, Klein ISD became the single source of truth for communication: branded, consistent, and simple.

• Unified Parent Experience: Apptegy provides one district-branded app for everything: important school and district updates, calendars, teacher and coach two-way communication, and more. Families are no longer juggling multiple apps and logins.

• Brand Strengthening: The district’s “digital billboard” is now consistent across web, app, alerts, and live feed posts. Every message builds Klein’s identity, not a vendor’s.

• Empowered Staff: With an intuitive interface, even secretaries and veteran teachers became confident communicators and brand advocates. Apptegy empowers every role to lead, contribute and connect.

• New Revenue Model: By shifting local advertising from a third-party flyer service to the district-owned live feed, Klein ISD now keeps 100% of ad revenue—projected at $180,000 annually.

Klein ISD needed to simplify, unify, and regain control to maintain its “parent-first” reputation.

The district focused on two mandates: simplify the parent experience and save money. After evaluating options, Apptegy stood out. Not only for providing a more affordable unified platform, but also for its unmatched client support.

Instead of rolling out piece by piece, Klein ISD launched Apptegy’s full suite of products at once, guided by other districts that wished they had done the same. Apptegy migrated over 20,000 web pages, doing the design work and creating content so Klein’s team could focus on impact, not logistics.

“You can’t just have a vendor drop off a tool and say good luck. With Apptegy, it felt like a true partner.” – Justin Elbert, Executive Director of Communications

Just 3 weeks into the new school year, the new tools are performing:

• 48% of Klein ISD parents were immediately active in Rooms (two-way messaging). School principals and teachers are excited and are leading school-based marketing to parents. Parent feedback has shifted from frustration to relief with one parent saying: “Finally, one app for everything!”

• The Klein ISD App was downloaded 29,000 times, proving parents quickly adopted the new centralized communications system. Parents trust the district more because every interaction comes from Klein ISD, not a third-party vendor.

• Staff feel empowered, not burdened, by communication. Elbert saw the value immediately for all communicators, “Now with the Apptegy staff app in your pocket, school communicators can create a calendar appointment, send school-wide alerts, publish photos from field day, do a live feed update, and even post to social media, all on their phone within a couple of seconds. Principals are loving it.”  

• The district is proactively managing its brand, ensuring consistency and accessibility across every channel and every school.

• The Klein ISD fully custom district website and 52 school websites were built and launched  less than three months from purchase.

As Elbert summed it up:

“If you’re not using Apptegy for your school communications right now, you are working harder than you have to.”

• Keep it simple and effective: Unify tools to cut costs, simplify workflows, and build trust.

• Make communication a revenue center: District-owned advertising transforms communication into a funding source.

• Empower every role: A unified platform turns staff into communication champions, driving fast and efficient communication at every school level.

• Simplify the parent experience: One app, one login, one consistent story.  Clarity builds confidence. 

School districts are competing more than ever for attention, enrollment, talent and trust.

When trust matters most, we make emergency communication fast and effective. Apptegy provides a complete solution that is fully branded to your district and supported by best in class customer service, advanced moderation and security tools. We make it easy to tell your schools' stories and safely connect your entire community. Let us show you how!