Frequently Asked Questions

Registration and Ticketing

We are so excited for you to join us! You may register for the conference here. Your registration includes entry to our fast-paced and informative conference with multiple keynote speakers; generous hospitality and the best of Little Rock's hospitality, cuisine, and drinks (two dinners, one breakfast, and one lunch); and the opportunity to connect with informed and engaged peers from across the country.

Venue and Logistics

The conference and check-in will be held at The Double Tree Hotel in downtown Little Rock. We have secured room blocks with lowered rates at the Double Tree. The main Conference will be held at The Robinson center which is directly connected to the Double Tree hotel.

Schedule and Sessions

You may find the conference schedule here. There is a welcome dinner and reception on Monday, September 30, breaks and lunch on Tuesday, October 1, as well as dinner, drinks, and karaoke on Tuesday! These meals are included in the price of your admission.

There are optional pre-conference Thrillshare training sessions on Monday at Apptegy's headquarters. These sessions are free and available to all conference attendees. These sessions blend the best ideas with the best tools for marketing your schools and communicating your district's strengths and culture. Sign up for a pre-conference training session here. While these are designed for those already familiar with Thrillshare, if you are not a Thrillshare user you will still benefit from the concepts and SchoolCEO research presented during each session.

Payment and Refunds

Conference registration closes on September 23rd or when tickets are sold out (which ever comes first). Rooms with our discounted block rate must be booked by September 1, 2024.

We understand that unforeseen circumstances may arise, and we offer a refund and credit policy. If you need to cancel your registration for the event, please notify us at least two weeks before the event start date for a refund of your registration fee. If you are unable to attend the event and notify us within two weeks of the event start date, we will offer you a full credit that can be applied towards your registration for our next conference that you are able to attend. You may also transfer your registration to another guest from the same district for the current event or future event.

To request a cancellation or credit, please contact our event team at with your registration details to facilitate the process.

You may pay for the conference via the Stripe link provided upon registration. There are no hidden fees or charges! We cover all processing fees for you.

Speakers and Presenters

We have three insightful keynote speakers discussing how to think differently about marketing and storytelling. We will provide open Q&A sessions after each presentation and close Tuesday night with dinner, drinks, and live band karaoke!


WiFi: WiFi will be available both at the pre-conference sessions and the main conference.

Dress: While there is not a dress code, we do suggest that you join us in walking to the dinners from the hotel—comfortable shoes are recommended! At past conferences most guests have worn business casual attire.

Food: All meals, including snacks and drinks, are provided from Monday dinner to Tuesday dinner.

If you have any additional questions, please reach out to Barrett Goodwin at