How Superintendent Rebecca Jenkins established an intergenerational school leadership model at Libertyville District 70

If you're hiring your district's first comms lead, here's some expert advice to help you find the perfect fit.

What are you doing to make sure families and students stay in your district?

Internal communication is key to getting staff on board with rebranding your school district.

Guest writer Cathy Kedjidjian, APR, she shares her deep insights into school communications and the strategic planning process.

As a school leader, you have thought about school branding—but have you thought about personal branding?

With the help of a few experts, we set out to discover the true meaning of authentic leadership.

Dr. Robert Hunt talks with us about managing crises, both at a professional and personal level, how to best communicate during difficult times, and how to grow and recover after.

Your facilities are funded by taxpayer dollars—so how can you show your community where their money is going?

With a deep personal and professional knowledge of crisis, Dr. Bob Hunt is ready to lead his new district through the pandemic and beyond.

We'll share snapshots of school leaders creating strong cultures in their districts through careful, deliberate effort.

Dr. Carol Kelley shares how her district is building equity for all of its learners and creating a more anti-racist culture.

Four superintendents of small and rural schools share their unique strategies for success during COVID-19.

Teacher recruitment is changing, creating new challenges—and opportunities—for schools.

How Dr. Carol Kelley is building equity in a diverse K-8 district

How Dr. Sharon Desmoulin-Kherat is working for—and with—the people of Peoria, Illinois.

Discover how school leaders can transform challenging parent interactions into opportunities for understanding and collaboration.

In the Scouts, Dr. Hank Thiele learned to solve problems on the fly—and he hopes to instill the same skill in his students.

School marketing begins and ends with establishing a brand that is true to itself and delivers a consistent experience to students, parents, teachers, staff, administrators, and the larger community.

Superintendent Dr. Pete Hannigan and Comms Specialist Samantha Cook share strategies for working collaboratively.

Dr. Pete Hannigan and Samantha Cook discuss generational differences in the workplace, effective communication strategies to engage their community, and the importance of strong school culture.

How Dr. Carol Kilver of Illinois’ Pikeland CUSD 10 uses Cognitive Coaching as a basis for internal communication

School newsletters are all the rage. Does yours stand out?

Dr. Matthew Montgomery, superintendent of two different districts, gives his best advice for strengthening board relations.

As ongoing controversies plague public schools, we offer a few strategies for preventing and de-escalating conflict.

At its best, marketing is just good storytelling—and it can help you build community support.

Is the superintendency truly accessible to parents and caregivers? We'll examine that question and envision how to make the role more family friendly.

Dr. Victor Simon shares his prerequisites for effective leadership.

Dr. Paul O'Malley shares how his district was able to expand COVID-19 testing in order to keep students and staff in the building for most of the 2020-21 school year.

Dr. Ehren Jarrett shares how Illinois' Rockford Public Schools is developing a pipeline of twenty new teachers a year.

Great stories are the key to your community's hearts. We'll teach you how to build a compelling district narrative and captivate your audience with your content.

How political, educational, and community leaders made school funding in Illinois more equitable