9 min read
Why you need word-of-mouth marketing (and how schools can apply it)
What's the secret to going viral? Try word-of-mouth marketing.
Apptegy GuidesA Directory of Essential School Marketing Resources
11 min read
How to Build a Brand-on-a-Page
You understand your brand but do your employees know it? Our Brand-on-a-Page resource can help!
12 min read
How Schools Can Leverage Google Ads
Why schools should use Google Ads in their marketing efforts and how to get started.
20 min read
The Comprehensive Guide to School Websites
Showcase your brand and tell your district's story through a powerfully built website.
25 min read
The Comprehensive Guide to School Marketing
The role of the superintendent has changed. Now you have to tackle marketing. Let's dive in.
12 min read
The Comprehensive Guide to School Communications
Effective school communications considers the voice of the brand, the channels, the timing, and its audience.
6 min read
School Event Planning is More than a To-do List
Each event is an opportunity to engage students and families with your school brand and values.
8 min read
Reframing Your Marketing Mindset
You already have your biggest marketing tool. Find out how to unlock it.
7 min read
Creating Consistency: A Conversation with Communications Professionals
We sat down with a few school leaders to hear how they're solving the issue of brand inconsistency.
6 min read
Does Your Website Support Your Enrollment Goals?
For today’s families, your website needs to do more than broadcast out—it needs to provide help.
12 min read
Building a Powerful Careers Page
Attract the right people to your district with a powerfully optimized careers page.
16 min read
How to Launch a School Marketing Campaign
Launch your own full-scale school marketing campaign, just like marketers in the private sector do!
16 min read
Announcing a New Superintendent in Your District
A step-by-step guide to strategically plan, support, and launch a new superintendent in your district.
22 min read
Instagram for Schools
Grow your presence on the most important social media platform for brands—Instagram.
12 min read
Rethinking Parent - Teacher Communication
How to improve family engagement through out-of-the-box parent-teacher communication strategies
2 min read
Apptegy Named One of Forbes Best 500 Startup Employers
Apptegy has been selected as one of Forbes Magazine’s 2020 Top 500 Startup Employers!
12 min read
How to Get a School Mobile App (and Get People to Use It)
Our Chief Sales Officer Casey Mikula shows you how to build an experience worth coming back to.
4 min read
Equity and Technology: Why Mobile Communication Matters for Low Income Families
1 in 5 Americans rely on their smartphones as their only internet connection. Here's where you fit in.
5 min read
Building a Responsive School Website in a Mobile-First World
Reaching families where they are—on desktops, iPhones, Androids, tablets, and everywhere in between.
7 min read
School Communications in 2023: Where to Share?
There's a big difference between school communication and effective school communications.
7 min read
10 Tips for K-12 ADA Website Compliance
Ten tips that ensure your school district website meets ADA website compliance standards.
8 min read
The No Fear Guide to K-12 ADA Website Compliance
ADA website compliance can be a complex journey. Let's break things down.