5 min read | May 2025
The School Marketing Mindset
How to think about everything you do through a marketing lens.
Apptegy GuidesA Directory of Essential School Marketing Resources
11 min read | Apr 2025
Mastering School Communication in the Digital Age
Don't just ride the wave—choose it.
10 min read | Apr 2025
Top School Communication and Leadership Books for 2025
A handful of our favorite books for school leaders
9 min read | Mar 2025
Six Charts That Changed the Way We Think About School Communication
Six SchoolCEO findings on school communication
12 min read | Feb 2025
Where Social Media for Schools Stands Tall and Falls Short
Does social media marketing for schools actually work? The answer is yes and no.
10 min read | Jan 2025
The Power of Parent-Teacher Communication for Student Success
A few best practices for building an effective two-way communication strategy
15 min read | Nov 2024
The Comprehensive Guide to School Marketing
Unlock your brand identity, establish your online presence and grow your reach
12 min read | Nov 2024
Top 8 Enrollment Marketing Strategies for 2025
Building an enrollment marketing plan is a marathon, not a sprint—but these tips can help.
12 min read | Aug 2024
The Counterintuitive Approach to School Marketing
Some of your district's toughest problems can be solved with seemingly small, yet transformative ideas.
10 min read | Aug 2024
How Words Change Minds: Writing Tips for School Communication
How to use language to influence behavior and change minds.
15 min read | Nov 2023
A Q&A Conversation on K-12 Student Data Privacy
An illuminating discussion with Apptegy’s Chief Legal Officer, Jamie Fugitt on student data privacy.
9 min read | Oct 2023
The Comprehensive Guide to School Newsletters
Marketing strategies are always changing. One channel, however, has stood the test of time: email.
8 min read | Jun 2023
Demystifying GA4 for Schools
Just made the switch to GA4? Here's what you need to know about the new platform.
9 min read | May 2023
Why you need word-of-mouth marketing (and how schools can apply it)
What's the secret to going viral? Try word-of-mouth marketing.
11 min read | Apr 2023
How to Build a Brand-on-a-Page
You understand your brand but do your employees know it? Our Brand-on-a-Page resource can help!
12 min read | Mar 2023
How Schools Can Leverage Google Ads
Why schools should use Google Ads in their marketing efforts and how to get started.
20 min read | Feb 2023
The Comprehensive Guide to School Websites
Showcase your brand and tell your district's story through a powerfully built website.
16 min read | Jan 2023
The Comprehensive Guide to School Branding
How to build a powerful school brand.
8 min read | Oct 2022
Reframing Your Marketing Mindset
You already have your biggest marketing tool. Find out how to unlock it.
6 min read | Oct 2022
School Event Planning is More than a To-do List
Each event is an opportunity to engage students and families with your school brand and values.
12 min read | Sep 2022
The Comprehensive Guide to School Communications
Effective school communications considers the voice of the brand, the channels, the timing, and its audience.
7 min read | Aug 2022
Creating Consistency: A Conversation with Communications Professionals
We sat down with a few school leaders to hear how they're solving the issue of brand inconsistency.
6 min read | Jul 2022
Does Your Website Support Your Enrollment Goals?
For today’s families, your website needs to do more than broadcast out—it needs to provide help.
12 min read | May 2022
Building a Powerful Careers Page
Attract the right people to your district with a powerfully optimized careers page.
16 min read | Apr 2022
How to Launch a School Marketing Campaign
Launch your own full-scale school marketing campaign, just like marketers in the private sector do!
22 min read | Mar 2022
Instagram for Schools
Grow your presence on the most important social media platform for brands—Instagram.
16 min read | Mar 2022
Announcing a new Superintendent to your District
A step-by-step guide to strategically plan, support, and launch a new superintendent in your district.
12 min read | Oct 2021
Rethinking Parent - Teacher Communication
How to improve family engagement through out-of-the-box parent-teacher communication strategies
2 min read | Jul 2024
Apptegy Named One of Forbes Best 500 Startup Employers
Apptegy has been selected as one of Forbes Magazine’s 2020 Top 500 Startup Employers!
12 min read | Jul 2024
How to Get a School Mobile App (and Get People to Use It)
Our Chief Sales Officer Casey Mikula shows you how to build an experience worth coming back to.
4 min read | Jul 2024
Equity and Technology: Why Mobile Communication Matters for Low Income Families
1 in 5 Americans rely on their smartphones as their only internet connection. Here's where you fit in.
5 min read | Jul 2024
Building a Responsive School Website in a Mobile-First World
Reaching families where they are—on desktops, iPhones, Androids, tablets, and everywhere in between.
7 min read | Jul 2024
School Communications in 2023: Where to Share?
There's a big difference between school communication and effective school communications.
7 min read | Jul 2024
10 Tips for K-12 ADA Website Compliance
Ten tips that ensure your school district website meets ADA website compliance standards.
8 min read | Jul 2024
The No Fear Guide to K-12 ADA Website Compliance
ADA website compliance can be a complex journey. Let's break things down.