The Counterintuitive Approach to School Marketing
Some of your district's toughest problems can be solved with seemingly small, yet transformative ideas.
Some of your district's toughest problems can be solved with seemingly small, yet transformative ideas.
How to use language to influence behavior and change minds.
The role of the superintendent has changed. Now you have to tackle marketing. Let's dive in.
An illuminating discussion with Apptegy’s Chief Legal Officer, Jamie Fugitt on student data privacy.
Marketing strategies are always changing. One channel, however, has stood the test of time: email.
Just made the switch to GA4? Here's what you need to know about the new platform.
What's the secret to going viral? Try word-of-mouth marketing.
You understand your brand but do your employees know it? Our Brand-on-a-Page resource can help!
Why schools should use Google Ads in their marketing efforts and how to get started.
Showcase your brand and tell your district's story through a powerfully built website.
How to build a powerful school brand.
You already have your biggest marketing tool. Find out how to unlock it.
Each event is an opportunity to engage students and families with your school brand and values.
Effective school communications considers the voice of the brand, the channels, the timing, and its audience.
We sat down with a few school leaders to hear how they're solving the issue of brand inconsistency.
For today’s families, your website needs to do more than broadcast out—it needs to provide help.
Attract the right people to your district with a powerfully optimized careers page.
Launch your own full-scale school marketing campaign, just like marketers in the private sector do!
Grow your presence on the most important social media platform for brands—Instagram.
A step-by-step guide to strategically plan, support, and launch a new superintendent in your district.
How to improve family engagement through out-of-the-box parent-teacher communication strategies
Apptegy has been selected as one of Forbes Magazine’s 2020 Top 500 Startup Employers!
Our Chief Sales Officer Casey Mikula shows you how to build an experience worth coming back to.
1 in 5 Americans rely on their smartphones as their only internet connection. Here's where you fit in.
Reaching families where they are—on desktops, iPhones, Androids, tablets, and everywhere in between.
There's a big difference between school communication and effective school communications.
Ten tips that ensure your school district website meets ADA website compliance standards.
ADA website compliance can be a complex journey. Let's break things down.